Starbucks Strategy and Internal Initiatives to Return to Profitable Essay

Starbucks Strategy and Internal Initiatives to Return to Profitable Growth - Essay Example Starbucks also seeks to make the company a comfortable and a great place to work. This maintains employee satisfaction at Starbucks, which is done via offering its staff competitive wages, as well as benefits packages that include an option on stocks. Starbucks has been faced with many challenges that have seen its strategy evolve. Starbucks has been faced with many challenges that have seen its strategy evolve. Q. 1) What was Howard Schultz’s original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution? Howard Schultz’s original plan for Starbucks involved the creation of an Italian style â€Å"espresso bar† retail chain, which would also sell coffee related equipment and the coffee beans, as well as expand the corporation out of Pacific Northwest, inclusive of Chicago (Shah & Thompson, 2010). Schultz envisioned the use of top quality dark roasted coffee beans. Customers could come to the bar to pursue a perfect cup of coffee, getting a worthwhile experience out of it. He also aimed to create a company that would make employees proud of it. Schultz revised the strategy in the 1990’s to add food items to the menu at Starbucks. This led to the growth of new channels of distribution for Starbucks’ products. Additionally, the vision also included the expansions of Starbucks Corporation into foreign markets and institute global branding (Shah & Thompson, 2010). The Starbucks logo was also changed to green from brown in order to symbolize Il Giornale merger with Starbucks, which created the espresso bar and the retail coffee bean store. These stores have become the signature of Starbucks Corporation.  

Context of care Essay Example | Topics and Well Written Essays - 2500 words

Context of care - Essay Example According to the Institute of Medicine (2001, p. 1), quality â€Å"is the degree to which health services for individuals and populations increase the likelihood of desired health outcomes and are consistent with current professional knowledge.† Buttel l et.al (2007, p. 62) further expanded on the definition of quality developed by the Institute of Medicine and arrived at â€Å"quality consists of the degree of desired health outcomes (quality principles), are consistent with current professional knowledge (professional practitioner skill), and meet the expectations of health users (the marketplace).† In this regard, the public has continued to become more and more aware of the role of quality in health care and even though the definition continues to remain the same, the level of quality awareness has significantly changed (Buttel l et.al (2007, p.62-63). Quality in a healthcare setting is therefore vital for the patient’s experience. In the recent past, the health outcomes for children and young people in the UK have been observed to be poor and many people around the world have attributed this to failures of care (Clements, 2013, p5). Fuller (2011, p. 4-6) observed that despite the major improvements achieved in reduction in the number of teenagers and involved in smoking and early pregnancies and prominent areas of special care, the deaths of children and young people of below 14 years in UK is larger than any other European country in both in Western and Northern Europe. Cheung (2012, p. 12) indicated that within the European healthcare setting, there are enormous and unexplained variations in almost all of healthcare aspects related to children and young people. In this case, the UK has been observed to be worse in children and young people care than all the other European nations and leading in aspects of childhood accidents, infant mortality,